Privacy Policy

This Privacy Policy explains how Softripple LTD ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or communicate with us through our contact form.

1. Data We Collect

We only collect information that you voluntarily provide to us. This includes:

• Contact form data: full name, phone number, email address, preferred contact time, and any message you write.
• Automatic data: technical information such as IP address, browser type, and operating system, collected solely for security and analytics purposes.

2. How We Use Your Data

Your data is used exclusively for the following purposes:

• To respond to your enquiries and communicate with you directly.
• To improve our website and user experience based on aggregated, anonymised analytics.
• To comply with applicable legal obligations and enforce our Terms of Service.

3. Legal Basis for Processing

We process your personal data on the basis of your explicit consent (provided when you check the consent box on the contact form) and our legitimate interest in maintaining a secure and functional website.

4. Data Retention

We retain your contact information only for as long as necessary to respond to your enquiry and for a maximum of twelve months thereafter unless a longer period is required by law. Anonymised technical logs may be kept for analytical purposes indefinitely.

5. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share anonymised, aggregate data with trusted analytics providers solely for the purpose of measuring website performance.

6. Your Rights

Under UK data protection law, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data ("right to be forgotten").
• Object to processing of your data.
• Request restriction of processing.
• Data portability.

To exercise any of these rights, please contact us at [email protected].

7. Cookies

Our website uses only essential cookies to ensure its proper functioning. No advertising or tracking cookies are deployed. For more details, see our Cookie Policy.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Last updated: May 2026